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The Substance Ale

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Bissell Brothers' precious flagship — brewed with a plethora of Pacific Northwest hop varieties, both new and time-tested. Dank, citrus-forward, and herbaceous, with a flavour profile that's just mysterious enough. Proudly brewed with 100% Maine-grown grain.

ABV
6.6%
Bitterness
Strongly bitter
Resinous hop bitterness
SRM
golden8
PaceTwo or Three
Where this beer sits
Body
lightfull-bodied
Sweetness
drysweet
Bitterness
mildbitter
Texture
crispcreamy
What makes this beer itself
MaltHop
hoppycitrusyherbal
hoppy
citrusy
herbal
piney
dank
earthy
Aroma
The nose opens with assertive Pacific Northwest hop character—bright citrus zest mingles with herbaceous and piney notes that frame the profile.
also:fruity,floral,bready
not found:juicy,caramel,clean,smoky

Tasting Notes

AI-generated sensory profile for The Substance Ale

◎ Appearance

The Substance presents a hazy golden-amber body characteristic of the New England IPA style, with soft diffusion throughout. A dense, creamy head builds readily and clings to the glass with persistent lacing. Fine carbonation creates a gentle, approachable visual presence.

hazy goldencreamy headfine carbonation

◌ Aroma

The nose opens with assertive Pacific Northwest hop character—bright citrus zest mingles with herbaceous and piney notes that frame the profile. Underlying dank, earthy qualities add depth and intrigue, while a subtle floral whisper and light fruity undertone emerge on closer inspection. Malt remains restrained, allowing the hop complexity to command attention.

citrus zestpiney, herbaldank earth

◐ Taste

Entry is clean and direct, with immediate hop-driven bitterness balanced by restrained malt sweetness. The mid-palate develops layered flavors—citrus and pine interweave with funky, earthy undertones and dry herbaceousness. Bitterness builds steadily without harshness, leaving the palate refreshed and engaged throughout.

hop-forwardcitrus-pine balanceclean dry

◑ Finish

The finish is crisp and lingering, with hop bitterness and herbal dryness persisting cleanly on the aftertaste. No cloying sweetness remains—the departure is refreshingly austere.

dry, herbalpersistent bitterness
82
hopIQ score
Aroma
85
Taste
83
Appearance
78
Finish
80
Serve at 8–11°C

Serve at 8–11°C for the best flavour balance and aroma expression.

Tulip glass

The curved shape concentrates hop aromas and supports a thick head. Essential for aromatic ales and IPAs where the nose is half the experience.

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Food Pairing

What to eat with The Substance Ale

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About New England IPA

Style guide · what to expect · how to find alternatives

What is a New England IPA?

IPAs are hop-forward ales with 5.5–7.5% ABV and IBU 40–70+. Bold hop aroma — citrus, tropical, resinous — with firm bitterness and a dry, clean finish.

Finding a similar New England IPA

hopIQ matches by flavor profile — not just style label. A beer with the same hoppy, citrusy, herbal character as The Substance Ale will score highly even if brewed in a different country or under a different sub-style name.

Compare with another beer →Explore all New England IPA beers in hopIQ →New to New England IPA? Read our guide →Browse United States beers →