Every Minute Matters

◎ Appearance

Every Minute Matters pours a pale gold with a light hop haze, presenting a hazy yet luminous body. The head rises with modest density and retains a delicate layer of foam across the surface. Carbonation appears brisk and even, supporting a lively visual presence.

◌ Aroma

The nose opens with assertive pine and resin, grounding the profile in classic West Coast hop character. Bright citrus notes of grapefruit emerge alongside tropical mango, creating a layered and evolving bouquet. The clean malted barley base provides a subtle sweetness that allows the Mosaic, Citra and Simcoe hops to dominate without aggression.

◐ Taste

The palate enters crisp and clean, with the resinous bitterness establishing itself immediately across the tongue. Mid-palate delivers citrus and tropical fruit in balance with the firm 60 IBU framework, neither thin nor overwhelming. The finish stays dry and hoppy, with the bitter character lingering without harshness, underpinned by the simple malted barley base.

◑ Finish

The aftertaste persists with a piney, resinous quality that fades gradually rather than sharply. A bone-dry sensation prevails, leaving the palate refreshed and ready for the next sip.