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Max

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Max is a Märzen from Die Weisse, Austria's oldest Weissbier brewery, which has been brewing in Salzburg's Schallmoos district since 1901. Unlike the house wheat beers it is a lager. The family business has been led by Felix Gmachl since 2015.

ABV
5.2%
Bitterness
Lightly bitter
SRM
pale gold4
PaceSession
Where this beer sits
Body
lightfull-bodied
Sweetness
drysweet
Bitterness
mildbitter
Texture
crispcreamy
What makes this beer itself
MaltHop
maltycleanbready
malty
clean
bready
Aroma
The nose is dominated by clean malt character with soft, bready undertones and a hint of grain sweetness.
not found:hoppy,caramel,fruity,smoky

Tasting Notes

AI-generated sensory profile for Max

◎ Appearance

Max presents a pale golden hue with excellent clarity and a bright, crystalline quality. The head forms with good density and maintains steady adhesion to the glass, creating fine lacing on the descent. Carbonation is brisk and persistent, evident in the lively bead structure.

pale goldenbrilliant claritystable headfine lacing

◌ Aroma

The nose is dominated by clean malt character with soft, bready undertones and a hint of grain sweetness. Noble hop varieties contribute a gentle, herbal restraint without asserting themselves. The overall impression is one of elegant simplicity—no fermentation esters or adjunct notes interfere with the straightforward malt foundation.

bready maltnoble hopsgrain sweetnessclean fermentation

◐ Taste

The palate opens with a smooth, malt-forward entry that emphasizes bread crust and light grain flavors. Mid-palate reveals a subtle sweetness balanced by restrained, noble hop bitterness—the 18 IBUs are well-integrated rather than assertive. The finish is crisp and dry, with no lingering sweetness or harsh edges.

malt-drivenbread crustsoft bitternessdry finish

◑ Finish

The aftertaste fades cleanly with a touch of grain dryness, inviting another sip without fatigue. The refreshing character persists through the finish, leaving the palate prepared for food or continuation.

clean exitgrain drynessrefreshing
78
hopIQ score
Aroma
76
Taste
78
Appearance
82
Finish
76
Serve at 4–7°C

Serve at 4–7°C for the best flavour balance and aroma expression.

Stein

The sturdy German stein maintains temperature and keeps carbonation intact. Built for long, convivial drinking.

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Food Pairing

What to eat with Max

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About Helles Lager

Style guide · what to expect · how to find alternatives

What is a Helles Lager?

Helles Lager is a distinctive beer style with its own characteristic flavour, aroma and colour. Discover what makes it unique and find similar beers on hopIQ.

Finding a similar Helles Lager

hopIQ matches by flavor profile — not just style label. A beer with the same malty, clean, crisp character as Max will score highly even if brewed in a different country or under a different sub-style name.

Compare with another beer →Explore all Helles Lager beers in hopIQ →New to Helles Lager? Read our guide →Browse Austria beers →