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Craft Beer Is Dead

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Superflux's excursion into the older, more classic end of the IPA spectrum, dry-hopped with Citra, Citra Cryo and Centennial at 6.5%. The brewery has revised it repeatedly and describes the current version as leaning West Coast, Californian and blond rather than the American IPA it set out to be. The name is the joke; the beer is the brewery's most conventional hop bill.

ABV
6.5%
Bitterness
Strongly bitter
Resinous hop bitterness
SRM
golden7
PaceTwo or Three
Where this beer sits
Body
lightfull-bodied
Sweetness
drysweet
Bitterness
mildbitter
Texture
crispcreamy
Balance
malt-forwardhop-forward
What makes this beer itself
hoppycitrusyclean
hoppy
citrusy
clean
resinous
piney
Aroma
The nose leads with fresh citrus—grapefruit and lemon zest—layered over subtle pine and resinous hop character from the Citra and Centennial additions.
not found:juicy,caramel,fruity,smoky

Tasting Notes

AI-generated sensory profile for Craft Beer Is Dead

◎ Appearance

Pale golden in color with excellent clarity and a fine, persistent white head that forms clean Schaumkleiden down the glass. Bright, lively carbonation creates a vigorous pour that settles to a refined, lasting foam collar. The beer presents a clean, classic West Coast appearance that invites immediate inspection.

pale goldencrystal clearpersistent foambright carbonation

◌ Aroma

The nose leads with fresh citrus—grapefruit and lemon zest—layered over subtle pine and resinous hop character from the Citra and Centennial additions. Clean malt backbone provides a whisper of light grain sweetness that refuses to dominate. The Citra Cryo contributes a crisp, fruity edge without astringency, keeping the overall profile bright and inviting.

citrus forwardpine resinclean maltbright and crisp

◐ Taste

The palate opens with clean malt sweetness before a wave of herbal, citric bitterness settles in across the mid-palate. Grapefruit pith and dry pine needles persist without becoming harsh or one-dimensional. The 6.5% ABV remains fully integrated, allowing the hop expression to shine without alcohol heat, while a drying resinous quality builds toward the back of the mouth.

balanced bitternessgrapefruit pithherbal-resinousdry finish building

◑ Finish

The finish is long and dry, with lingering bitter compounds and a faint piney aftertaste that suggests quality Edelhopfen work. No astringency or unpleasant harshness—simply a clean, dignified fade.

drylingering bitternesspiney fade
82
hopIQ score
Aroma
84
Taste
83
Appearance
85
Finish
79
Serve at 8–11°C

Serve at 8–11°C for the best flavour balance and aroma expression.

Tulip glass

The curved shape concentrates hop aromas and supports a thick head. Essential for aromatic ales and IPAs where the nose is half the experience.

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Food Pairing

What to eat with Craft Beer Is Dead

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About West Coast IPA

Style guide · what to expect · how to find alternatives

What is a West Coast IPA?

IPAs are hop-forward ales with 5.5–7.5% ABV and IBU 40–70+. Bold hop aroma — citrus, tropical, resinous — with firm bitterness and a dry, clean finish.

Finding a similar West Coast IPA

hopIQ matches by flavor profile — not just style label. A beer with the same hoppy, citrusy, bitter character as Craft Beer Is Dead will score highly even if brewed in a different country or under a different sub-style name.

Compare with another beer →Explore all West Coast IPA beers in hopIQ →New to West Coast IPA? Read our guide →Browse Canada beers →