How About Now
How About Now is a double dry-hopped pale ale with Amarillo, Wai-iti and Strata, an American and New Zealand mix. A stacked grist and hot-side additions of leaf, pellet and extract build a tight core of citrus with a sweet tropical edge, while the bitterness stays smooth and the texture soft. Navel orange, lime zest and wild strawberry come through most clearly. The beer is brewed to 5.5% and is vegan.
Tasting Notes
AI-generated sensory profile for How About Now
Cold enough to sharpen the hop aroma without numbing the palate. Around 7–9°C keeps the citrus and pine vivid without losing bitterness definition.
The classic — versatile, comfortable to hold and keeps the beer cool. No frills, no distractions: just the beer.
Drink fresh — hop aroma fades fast. Best within 3 months of canning or bottling.
About Pale Ale
Style guide · what to expect · how to find alternatives
What is a Pale Ale?
India Pale Ales are hop-forward ales with ABV typically 5.5–7.5% and IBU 40–70+. Bold citrus, pine or tropical aromas alongside firm bitterness and a clean dry finish.
Finding a similar Pale Ale
hopIQ matches by flavor profile — not just style label. A beer with the same citrusy, orange, tropical character as How About Now will score highly even if brewed in a different country or under a different sub-style name.





