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Design Trends

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Soft floral aromas and a hint of citrus lead into a crackery malt backbone with medium malt sweetness and herbal, dank hops. Design Trends is a year-round West Coast Pale Ale at 5.5% ABV, brewed with Nelson, Vista, Columbus and Columbus Cryo hops, Briess flaked corn and Chico yeast. The name winks at trends from subway tile and skinny jeans to cryo hops; the pub, after all, kept brats on the menu until 2019.

ABV
5.5%
Bitterness
Noticeably bitter
Resinous hop bitterness
SRM
golden8
PaceA Few
Where this beer sits
Body
lightfull-bodied
Sweetness
drysweet
Bitterness
mildbitter
Texture
crispcreamy
Balance
malt-forwardhop-forward
What makes this beer itself
floralherbaldank
floral
herbal
dank
hoppy
malty
resinous
Aroma
The nose opens with soft floral and herbal notes, underpinned by a subtle citrus character.
also:citrusy,clean
not found:juicy,caramel,fruity,smoky

Tasting Notes

AI-generated sensory profile for Design Trends

◎ Appearance

Design Trends presents a bright golden-amber hue with excellent clarity and a fine, persistent white head that leaves clean lacing on the glass. The carbonation is brisk and well-integrated, supporting a stable foam collar that diminishes gradually to a thin ring.

golden-amberbright and clearpersistent white headfine carbonation

◌ Aroma

The nose opens with soft floral and herbal notes, underpinned by a subtle citrus character. Nelson, Vista, and Columbus hops contribute a dank, earthy quality that sits comfortably alongside gentle malt sweetness, creating a balanced and inviting aromatic profile without aggressive hop aggression.

soft floralsherbal and danksubtle citrusEdelhopfen-forward

◐ Taste

Entry is clean and moderately sweet, with a solid malz backbone enriched by the flaked corn adjunct that adds a slight graininess. Mid-palate develops herbal and earthy hop character with restrained bitterness (40 IBU) that supports rather than dominates, finishing with a dry, crisp herbal note that remains well-integrated.

crackery malz sweetnessherbal hop bitternessmedium bodycrisp and clean

◑ Finish

The finish is dry and moderately long, with lingering herbal and dank notes that fade gracefully into a clean, refreshing aftertaste. No harsh edges or lingering sweetness—just a balanced, inviting conclusion.

dry herbal faderefreshing and clean
78
hopIQ score
Aroma
80
Taste
78
Appearance
80
Finish
76
Serve at 7–10°C

Serve at 7–10°C for the best flavour balance and aroma expression.

Pint glass

The classic — versatile, comfortable to hold and keeps the beer cool. No frills, no distractions: just the beer.

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Food Pairing

What to eat with Design Trends

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About West Coast Pale Ale

Style guide · what to expect · how to find alternatives

What is a West Coast Pale Ale?

Pale Ales balance malt sweetness with moderate hop character at 4.5–6% ABV and IBU 20–40. Approachable with floral, citrus or earthy notes over a biscuit malt base.

Finding a similar West Coast Pale Ale

hopIQ matches by flavor profile — not just style label. A beer with the same floral, herbal, dank character as Design Trends will score highly even if brewed in a different country or under a different sub-style name.

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