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1010

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Fruity, floral and refreshing: 1010 is a Helles that deliberately stands apart from conventional beers. Caramel malts give it a full body, and the German noble hop variety Hüll Melon adds an aromatic character. It is the first beer of the brewery's Vienna postcode series and was conceived as an easy entry point into the diversity of beer.

ABV
5.2%
Bitterness
Mild13 IBU
Malt-forward bitterness
SRM
pale gold4
PaceSession
Where this beer sits
Body
lightfull-bodied
Sweetness
drysweet
Bitterness
mildbitter
Texture
crispcreamy
What makes this beer itself
MaltHop
fruityfloralnoble hop
fruity
floral
noble hop
caramel
malty
clean
Aroma
The nose leads with bright, delicate fruit character—stone fruit and orchard notes—layered beneath a distinct floral quality from the Hüll Melon hop variety.
also:bready
not found:hoppy,roasted,sour,smoky

Tasting Notes

AI-generated sensory profile for 1010

◎ Appearance

1010 presents a pale golden hue characteristic of the Helles style, with excellent clarity and a fine, persistent white head. The carbonation is lively, evident in steady streams of bubbles that maintain good foam retention and delicate lacing.

pale goldenclearfine white headwell-carbonated

◌ Aroma

The nose leads with bright, delicate fruit character—stone fruit and orchard notes—layered beneath a distinct floral quality from the Hüll Melon hop variety. Soft caramel and biscuity malt notes provide foundation without dominance, creating an inviting and complex bouquet.

fruity, stone fruitfloral, aromaticcaramel maltclean Edelhopfen

◐ Taste

Entry is smooth and full-bodied, with the caramel malt contribution immediately apparent, balancing the beer's inherent sweetness. The mid-palate remains fruity and floral, with the Hüll Melon hops weaving through the malty structure. Bitterness is restrained at 13 IBU, allowing the noble hop character and malt sweetness to remain prominent through a clean finish.

full-bodiedfruity palatenoble hop presencelow bitterness

◑ Finish

The finish is crisp and refreshing, with lingering malt sweetness and a subtle floral fade that invites the next sip. The overall impression is of balance and drinkability rather than complexity.

crisp finishmalty aftertasterefreshing
78
hopIQ score
Aroma
82
Taste
78
Appearance
80
Finish
74
Serve at 4–7°C

Serve at 4–7°C for the best flavour balance and aroma expression.

Stein

The sturdy German stein maintains temperature and keeps carbonation intact. Built for long, convivial drinking.

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Food Pairing

What to eat with 1010

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About Helles Lager

Style guide · what to expect · how to find alternatives

What is a Helles Lager?

Helles Lager is a distinctive beer style with its own characteristic flavour, aroma and colour. Discover what makes it unique and find similar beers on hopIQ.

Finding a similar Helles Lager

hopIQ matches by flavor profile — not just style label. A beer with the same fruity, floral, noble-hop character as 1010 will score highly even if brewed in a different country or under a different sub-style name.

Compare with another beer →Explore all Helles Lager beers in hopIQ →New to Helles Lager? Read our guide →Browse Austria beers →