America's second-oldest family brewery, founded by German immigrant August Schell in New Ulm in 1860. Schell's survived Prohibition and over 160 years of American brewing history. The brewery's German heritage is reflected in its lager-focused lineup — Firebrick and Deer Brand have been Minnesota staples for generations.
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Drawn from all 6 beers in the catalogue.
Four notes carry across the range. That's a tight house style — most breweries in the catalogue share just one. 2 of them come through every single beer.
A handful of styles across their range — a shared thread has to hold across each of them.
Across 6 beers in 3 style families, none of August Schell Brewing Company's characters carry through the whole range — the mix of styles they brew is the signature here.
Their beers place in the Top 15% of the catalogue on average, across 6 ranked beers. Consistent rather than spiky — no single standout carrying the rest.
Based on style overlap and flavor profile
America's second-oldest family brewery, founded by German immigrant August Schell in New Ulm in 1860. Schell's survived Prohibition and over 160 years of American brewing history. The brewery's German heritage is reflected in its lager-focused lineup — Firebrick and Deer Brand have been Minnesota staples for generations.
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