August Schell Brewing Company
America's second-oldest family brewery, founded by German immigrant August Schell in New Ulm in 1860. Schell's survived Prohibition and over 160 years of American brewing history. The brewery's German heritage is reflected in its lager-focused lineup — Firebrick and Deer Brand have been Minnesota staples for generations.
Beers by August Schell Brewing Company
6 beers
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The recurring character behind the beers
August Schell Brewing Company brew across 3 style families.
Across these 6 beers, 4 notes keep showing up:
Four notes carry across the range. That's a tight house style — most breweries in the catalogue share just one. 2 of them come through every single beer.
Compared with 271 other breweries brewing American Lager, Amber Lager and German Pilsner:
How we measure this
Two thresholds are at work here:
- The signature list shows notes that recur in at least 6% of this brewery's beers. A low bar — enough to flag a pattern, not high enough to call it an exclusive trait.
- The peer comparison below shows only notes where this brewery's coverage differs from similar breweries by at least 20 percentage points. A higher bar — enough to call a real difference, not a nudge.
A note can appear on the signature list without appearing in the peer comparison: it recurs here, but similar breweries do the same thing.
Schell's Deer Brand
Their beers place in the Top 17% of the catalogue on average, across 6 ranked beers. Consistent rather than spiky — no single standout carrying the rest.
Similar Breweries
hopIQ exclusiveBased on style overlap and flavor profile
About August Schell Brewing Company
America's second-oldest family brewery, founded by German immigrant August Schell in New Ulm in 1860. Schell's survived Prohibition and over 160 years of American brewing history. The brewery's German heritage is reflected in its lager-focused lineup — Firebrick and Deer Brand have been Minnesota staples for generations.
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