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Hell

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Straw-blond in color, this Helles tastes finely spicy and mild. The impression on the palate is especially soft, which fits the idea behind it: a pale lager that everyone is happy to raise a glass to. It was brewed for the brewery's 350th anniversary, following the old Zirndorf brewing tradition, from just water, barley malt and hops. That tradition reaches back to 1674, when Margrave Johann Friedrich of Ansbach founded the princely brewhouse.

ABV
4.8%
Bitterness
Lightly bitter
SRM
pale gold4
PaceSession
Where this beer sits
Body
lightfull-bodied
Sweetness
drysweet
Bitterness
mildbitter
Texture
crispcreamy
What makes this beer itself
MaltHop
spicycleanmalty
spicy
clean
malty
bready
Aroma
The nose opens with a soft spiciness from noble hops, complemented by gentle malt sweetness that avoids heaviness.
not found:hoppy,caramel,fruity,smoky

Tasting Notes

AI-generated sensory profile for Hell

◎ Appearance

A straw-blonde lager of crystalline clarity, pouring with a fine white head that leaves delicate lacing down the glass. The color sits at the pale end of the Helles spectrum, luminous and inviting. Carbonation presents as moderate and well-integrated, with steady bubbles rising through the clear body.

straw-blondecrystal clearfine white headwell-carbonated

◌ Aroma

The nose opens with a soft spiciness from noble hops, complemented by gentle malt sweetness that avoids heaviness. A faint grainy, bread-like quality emerges on closer inspection, underpinned by clean fermentation notes. The overall impression is restrained and balanced, with no harsh or aggressive elements.

noble hop spicegrainbread notesclean fermentation

◐ Taste

Entry is remarkably soft and smooth on the palate, with a light malty foundation that builds without becoming cloying. Mid-palate maintains that signature gentleness while the spicy hop character provides subtle structure; bitterness remains low and well-mannered at 18 IBU. The finish arrives clean and crisp, leaving the mouth refreshed rather than fatigued.

soft mouthfeellight maltrestrained bitternesscrisp finish

◑ Finish

The aftertaste is brief and dry, with a lingering crispness that invites another sip. No harshness or astringency persists, only a gentle fade that honors the beer's approachable philosophy.

drycleanrefreshing
78
hopIQ score
Aroma
76
Taste
80
Appearance
80
Finish
75
Serve at 4–7°C

Serve at 4–7°C for the best flavour balance and aroma expression.

Stein

The sturdy German stein maintains temperature and keeps carbonation intact. Built for long, convivial drinking.

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Food Pairing

What to eat with Hell

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About Helles Lager

Style guide · what to expect · how to find alternatives

What is a Helles Lager?

Helles Lager is a distinctive beer style with its own characteristic flavour, aroma and colour. Discover what makes it unique and find similar beers on hopIQ.

Finding a similar Helles Lager

hopIQ matches by flavor profile — not just style label. A beer with the same smooth, spicy, clean character as Hell will score highly even if brewed in a different country or under a different sub-style name.

Compare with another beer →Explore all Helles Lager beers in hopIQ →New to Helles Lager? Read our guide →Browse Germany beers →