Pay Heed
A full-court press of citrusy hop aroma from Centennial, Cascade, Cascade Lupulin, Vic Secret, Simcoe and Chinook, balanced by an easy-drinking body. Boulevard calls it a fresh and bright take on a timeless classic, brewed as its partnership with KU Athletics rolls on and basketball season tips off. Pale Ale, 5% ABV and 50 IBU, a limited release.
Tasting Notes
AI-generated sensory profile for Pay Heed
Cold enough to sharpen the hop aroma without numbing the palate. Around 7–9°C keeps the citrus and pine vivid without losing bitterness definition.
The classic — versatile, comfortable to hold and keeps the beer cool. No frills, no distractions: just the beer.
Drink fresh — hop aroma fades fast. Best within 3 months of canning or bottling.
More from Boulevard Brewing Company
About Pale Ale
Style guide · what to expect · how to find alternatives
What is a Pale Ale?
India Pale Ales are hop-forward ales with ABV typically 5.5–7.5% and IBU 40–70+. Bold citrus, pine or tropical aromas alongside firm bitterness and a clean dry finish.
Finding a similar Pale Ale
hopIQ matches by flavor profile — not just style label. A beer with the same citrusy, hoppy, smooth-drinking character as Pay Heed will score highly even if brewed in a different country or under a different sub-style name.
Other Pale Ales in hopIQ