Birra Moretti
Founded in 1859 by Luigi Moretti in Udine, Friuli — one of Italy's oldest and most recognisable beer brands. The iconic moustachioed man on the label is a photograph taken by Luigi Moretti's grandson at a market in Friuli in 1942, depicting a stranger who perfectly embodied the spirit of Italian everyday life. Birra Moretti grew through the 20th century to become a household name across Italy before being acquired by Heineken in 1996, which has since expanded distribution to over 40 countries. The portfolio ranges from the classic lager to the Doppio Malto and the unpasteurised La Rossa.
Beers by Birra Moretti
5 beers
← scroll to see all 5 beers →
The recurring character behind the beers
Drawn from all 5 beers in the catalogue.
Four notes carry across the range. That's a tight house style — most breweries in the catalogue share just one.
Everything sits in one family — which makes the comparison below the interesting part. It isn't what they brew that sets them apart, but how.
Birra Moretti Doppio Malto
Their beers place in the Top 23% of the catalogue on average, across 5 ranked beers. Consistent rather than spiky — no single standout carrying the rest.
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hopIQ exclusiveBased on style overlap and flavor profile
About Birra Moretti
Founded in 1859 by Luigi Moretti in Udine, Friuli — one of Italy's oldest and most recognisable beer brands. The iconic moustachioed man on the label is a photograph taken by Luigi Moretti's grandson at a market in Friuli in 1942, depicting a stranger who perfectly embodied the spirit of Italian everyday life. Birra Moretti grew through the 20th century to become a household name across Italy before being acquired by Heineken in 1996, which has since expanded distribution to over 40 countries. The portfolio ranges from the classic lager to the Doppio Malto and the unpasteurised La Rossa.
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