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Pump Up The Jam

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Sweet berry jam on the nose and a doughy, rounded body make this soft, smooth pale ale taste like a berry-jam doughnut you can pour. Cascade hops sit on a malt bill of chocolate, melanoidin, Munich and torrefied wheat, and the brewery notes a tan colour, much like fried dough. At 5% ABV it plays dessert without leaving the pale ale family.

ABV
5%
Bitterness
Noticeably bitter
Roasted bitterness
SRM
golden8
PaceA Few
Where this beer sits
Body
lightfull-bodied
Sweetness
drysweet
Bitterness
mildbitter
Texture
crispcreamy
Balance
malt-forwardhop-forward
What makes this beer itself
berrychocolatebready
berry
chocolate
bready
malty
clean
hoppy
Aroma
Sweet berry jam dominates the nose—notes of strawberry and raspberry preserve sit atop a doughy, malt-forward base.
not found:juicy,caramel,fruity,smoky

Tasting Notes

AI-generated sensory profile for Pump Up The Jam

◎ Appearance

A pale golden to tan hue evokes freshly fried dough, sitting bright and clear in the glass. A modest white head forms and fades, leaving delicate lacing that clings briefly to the sides. Carbonation appears gentle, suiting the beer's soft, rounded character.

pale goldentan hueclearfine lacing

◌ Aroma

Sweet berry jam dominates the nose—notes of strawberry and raspberry preserve sit atop a doughy, malt-forward base. Cascade hops contribute a subtle herbal and citrus undertone that tempers the dessert-like quality. The overall impression is of warm spiced dough brushed with berry compote.

sweet berry jamdoughyCascade herbrestrained

◐ Taste

The palate opens soft and rounded, with malt sweetness and doughnut-like warmth across the mid-palate. Chocolate and melanoidin malts provide gentle toasted depth, while Munich and torrefied wheat build a full body without heaviness. Cascade hops deliver a mild, measured bitterness that cleanses without asserting dominance.

soft bodysweet malttoasted notesgentle bitterness

◑ Finish

The finish is brief and clean, fading to a whisper of berry sweetness and doughy warmth. No harshness or astringency; the aftertaste remains dessert-like and approachable.

shortsweet decay
76
hopIQ score
Aroma
78
Taste
76
Appearance
74
Finish
74
Serve at 7–10°C

Cold enough to sharpen the hop aroma without numbing the palate. Around 7–9°C keeps the citrus and pine vivid without losing bitterness definition.

Pint glass

The classic — versatile, comfortable to hold and keeps the beer cool. No frills, no distractions: just the beer.

Drink fresh — hop aroma fades fast. Best within 3 months of canning or bottling.

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Food Pairing

What to eat with Pump Up The Jam

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About Pale Ale

Style guide · what to expect · how to find alternatives

What is a Pale Ale?

India Pale Ales are hop-forward ales with ABV typically 5.5–7.5% and IBU 40–70+. Bold citrus, pine or tropical aromas alongside firm bitterness and a clean dry finish.

Finding a similar Pale Ale

hopIQ matches by flavor profile — not just style label. A beer with the same berry, smooth, sweet character as Pump Up The Jam will score highly even if brewed in a different country or under a different sub-style name.

Compare with another beer →Explore all Pale Ale beers in hopIQ →Browse United Kingdom beers →