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Is This It?

Crafty Devil Brewing
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🌍 United Kingdom · Hazy Pale Ale · One of 9 Hazy Pale Ales in hopIQ

Is This It? brings serious hop presence into a frame that feels effortless to drink. The aroma announces layers of ripe mango, passionfruit and juicy peach, then pink grapefruit, sweet orange and fresh citrus tumble forward, backed by a subtle resinous, piney edge that keeps the fruit from running flat. The body is soft, hazy and pillowy—a structure that lets the hop character land without weight—while the mouthfeel rounds out smooth and clean. The finish stays refreshing and alive. At 5.2%, this is a beer that wears its fruit-forward ambition lightly, built for slow evening drinking when you want aroma and drinkability in equal measure.

ABV
5.2%
Bitterness
Noticeably bitter
Resinous hop bitterness
SRM
golden8
How it drinks· Its pace, balance and relationship to the style.
Pace
sessionsipper
Balance
malt-ledhop-led
Taste structure· The backbone of the beer, regardless of style.
Body
lightfull-bodied
Sweetness
drysweet
Bitterness
mildbitter
Texture
crispcreamy
hopIQ take

Balanced backbone, with every axis close to the middle.

Nothing dominates, and that is the craft — each element gets room to be tasted.

Wider bands mean we're less certain about the exact position.
Character· What makes this beer itself — not just another Hazy Pale Ale.
Hop character
juicy
hoppy
tropical
citrusy
piney
resinous
Distinctive notes
hazy
peach
Fermentation & yeast
fruity
Compare with another beer →

Tasting Notes

AI-generated sensory profile for Is This It?

Appearance

A hazy, luminous golden-orange complexion sits beneath a persistent white head that clings to the glass with fine, delicate lacing. The turbidity is intentional and inviting, created by suspension through the hefe rather than settling. Carbonation is bright and lively, visible as fine bubbles that sustain the visual energy throughout the pour.

golden-orangehazy through yeastpersistent headbright carbonation

Aroma

The nose leads with ripe stone fruit—mango and peach—followed by passion fruit and juicy citrus notes that unfold as the beer warms. A subtle resinous, piney undercurrent threads through the tropical fruit, preventing any flabbiness and anchoring the aroma with dry botanical depth. The hop character is clean and inviting, with no harsh or vegetal edges.

ripe mangopassionfruit and peachresinous, piney edgebright citrus

Taste

Entry is soft and rounded, the pillowy body carrying tropical and stone-fruit flavors across the palate without heaviness. Mid-palate reveals layers of pink grapefruit and sweet orange, while a mild resinous bitterness keeps the sweetness in check and lends structure. The finish is dry and clean, never cloying, with the hop bitterness receding to let fruitiness carry through.

juicy tropicalsmooth bodybalanced bitternessstone fruit forward

Finish

The aftertaste remains refreshing and alive, with citrus and gentle resin lingering without fatigue. At 5.2% ABV, the departure is light and clean, leaving only thirst and invitation for the next sip.

refreshinglingering citrus
83
hopIQ score
Aroma
88
Taste
85
Appearance
82
Finish
78
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Serve & Enjoy

How to get the most out of Is This It?

Serve at 8–11°C
Refrigerate, then rest 2 min

Serve at 8–11°C for the best flavour balance and aroma expression.

Pint glass
Recommended for this style

The classic — versatile, comfortable to hold and keeps the beer cool. No frills, no distractions: just the beer.

Store in a cool, dark place. Check the best-before date on the label for guidance.

Food Pairing

What to eat with Is This It?

About Hazy Pale Ale

Style guide · what to expect · how to find alternatives

What is a Hazy Pale Ale?

Pale Ales balance malt sweetness with moderate hop character at 4.5–6% ABV and IBU 20–40. Approachable with floral, citrus or earthy notes over a biscuit malt base.

Finding a similar Hazy Pale Ale

hopIQ matches by flavor profile — not just style label. A beer with the same fruity, juicy, tropical character as Is This It? will score highly even if brewed in a different country or under a different sub-style name.

Other Hazy Pale Ales in hopIQ

WHERE TO BUY

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