Fuller's London Pride vs Master Brew: Which Should You Drink?

HOPIQ FACEOFF

Fuller's London Pride

Fuller's Griffin Brewery

United Kingdom · English Bitter

hopIQ rank #470

67%

Overall similarity

side by side, across 56 flavour tags

Master Brew

Shepherd Neame

United Kingdom · English Bitter

HOPIQ TAKE

Fuller's London Pride if you want a rounder, more approachable bitter that doesn't punch back, Master Brew if you want sharper hop bite with a drier finish. They're both English bitters cut from the same cloth, but London Pride leans malt-forward and sessionable while Master Brew uses those extra 4 IBUs to tighten things up. The half-point ABV difference is negligible—what matters is the personality shift.

See what fits your taste

Build your Beer DNA

hopIQ scores every beer against your palate, not the average drinker's.

WHEN TO CHOOSE WHICH

Pick Fuller's London Pride when…

→You're looking for something easy to drink for 2–3 pints without fatigue
→You prefer malt sweetness and approachability over assertive hop character
→You want a 'proper bitter' that doesn't challenge newcomers to the style

Pick Master Brew when…

→You want a crisp, defined bitterness that lingers and satisfies
→You appreciate herbaceous, dry finishes over soft malt profiles
→You're in the mood for a beer with more personality and presence

SIDE BY SIDE

	Fuller's London Pride	Master Brew
ABV	4.7%	4%
Bitterness	Noticeably bitter	Noticeably bitter
Colour	Amber	Amber
Style	English Bitter	English Bitter
Origin	United Kingdom	United Kingdom

WHAT IT TASTES OF

6 shared · 7 distinct

Both beers

drycaramelbittersmoothtoastyfloral

Only Fuller's London Pride

earthybready

STRUCTURE — HOW IT'S BUILT

Fuller's London PrideMaster Brew

Bitterness

Body

TASTING NOTES

Fuller's London Pride

EarthyDryBready

London Pride tastes like what happens when a brewery decides bitter doesn't need to be aggressive. There's toffee and a whisper of biscuit up front, then a gentle herbal fade that never overstays its welcome. The 30 IBUs sit in the background like a well-mannered guest—present but not demanding attention. It's the kind of beer that disappears quickly because you're not thinking about it, you're just drinking it.

Master Brew

ToastyFloralHerbal

Master Brew has an immediate herbaceous snap that London Pride won't give you. There's more mineral dryness on the finish, and the hops feel more defined—almost piney in a subtle way. The lower ABV makes it feel leaner, which actually works in its favor; the bitterness has room to breathe without any alcohol warmth softening the edges. It's more of a beer you notice.

Find beers like Fuller's London Pride

View alternatives →

Find beers like Master Brew

View alternatives →

← All comparisons