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Coors Pure

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Molson Coors's first USDA-certified organic beer — organic barley and hops on Rocky Mountain water, no added sugar, 92 calories, 3.8% ABV. Launched March 2021 for the health-forward light-lager drinker; discontinued September 2023 after sales fell 60% year-on-year. Pale, dry, softly bitter, cleanly gone.

ABV
3.8%
Bitterness
Mild
SRM
pale gold2
PaceSession
Where this beer sits
Body
lightfull-bodied
Sweetness
drysweet
Bitterness
mildbitter
Texture
crispcreamy
Balance
malt-forwardhop-forward
What makes this beer itself
cleanbready
clean
bready
Aroma
The nose is subdued and neutral, offering faint cereal and grain notes from the organic barley.
not found:hoppy,caramel,fruity,smoky

Tasting Notes

AI-generated sensory profile for Coors Pure

◎ Appearance

Pale straw yellow with exceptional clarity and bright, almost glassy transparency. A thin, white head forms quickly but disperses within seconds, leaving minimal lacing on the glass. Carbonation is present and visible, though restrained rather than vigorous.

pale strawcrystal clearminimal head

◌ Aroma

The nose is subdued and neutral, offering faint cereal and grain notes from the organic barley. A subtle herbal quality from noble-type hops emerges on closer inspection, but the aroma remains largely reserved. No adjunct sweetness or off-notes are evident.

grain, cerealsoft herbal hoprestrained

◐ Taste

Entry is clean and light, with a dry malt character that emphasizes simplicity over complexity. Mid-palate shows gentle bready notes beneath a modest, grainy sweetness. Bitterness arrives late and soft, finishing dry without harsh edges or lingering astringency.

dry maltlight bodysoft bitterness

◑ Finish

The finish is brief and clean, with bitterness fading quickly into a dry, neutral aftertaste. No residual sweetness or warming alcohol presence lingers.

dry, shortneutral
72
hopIQ score
Aroma
70
Taste
72
Appearance
75
Finish
70
Serve at 4–7°C

Serve at 4–7°C for the best flavour balance and aroma expression.

Stein

The sturdy German stein maintains temperature and keeps carbonation intact. Built for long, convivial drinking.

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Food Pairing

What to eat with Coors Pure

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About Light Lager

Style guide · what to expect · how to find alternatives

What is a Light Lager?

Light Lager is a distinctive beer style with its own characteristic flavour, aroma and colour. Discover what makes it unique and find similar beers on hopIQ.

Finding a similar Light Lager

hopIQ matches by flavor profile — not just style label. A beer with the same clean, crisp, dry character as Coors Pure will score highly even if brewed in a different country or under a different sub-style name.

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