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Coors Pure

Molson Coors Brewing Company
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🌍 United States · Light Lager · One of 14 Light Lagers in hopIQ

Molson Coors's first USDA-certified organic beer — organic barley and hops on Rocky Mountain water, no added sugar, 92 calories, 3.8% ABV. Launched March 2021 for the health-forward light-lager drinker; discontinued September 2023 after sales fell 60% year-on-year. Pale, dry, softly bitter, cleanly gone.

ABV
3.8%
Bitterness
Mild
SRM
pale gold2
How it drinks· Its pace, balance and relationship to the style.
Pace
sessionsipper
Balance
malt-ledhop-led
Style expression
textbookdistinctive
Taste structure· The backbone of the beer, regardless of style.
Body
lightfull-bodied
Sweetness
drysweet
Bitterness
mildbitter
Texture
crispcreamy
hopIQ take

Crisp and light-bodied.

Built for the second pour — a clean shape that stays inviting through the round.

Wider bands mean we're less certain about the exact position.
Character· What makes this beer itself — not just another Light Lager.
Malt character
bready
Fermentation & yeast
clean
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Tasting Notes

AI-generated sensory profile for Coors Pure

Appearance

Pale straw yellow with exceptional clarity and bright, almost glassy transparency. A thin, white head forms quickly but disperses within seconds, leaving minimal lacing on the glass. Carbonation is present and visible, though restrained rather than vigorous.

pale strawcrystal clearminimal head

Aroma

The nose is subdued and neutral, offering faint cereal and grain notes from the organic barley. A subtle herbal quality from noble-type hops emerges on closer inspection, but the aroma remains largely reserved. No adjunct sweetness or off-notes are evident.

grain, cerealsoft herbal hoprestrained

Taste

Entry is clean and light, with a dry malt character that emphasizes simplicity over complexity. Mid-palate shows gentle bready notes beneath a modest, grainy sweetness. Bitterness arrives late and soft, finishing dry without harsh edges or lingering astringency.

dry maltlight bodysoft bitterness

Finish

The finish is brief and clean, with bitterness fading quickly into a dry, neutral aftertaste. No residual sweetness or warming alcohol presence lingers.

dry, shortneutral
72
hopIQ score
Aroma
70
Taste
72
Appearance
75
Finish
70
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Serve & Enjoy

How to get the most out of Coors Pure

Serve at 4–7°C
Refrigerate, then rest 2 min

Serve at 4–7°C for the best flavour balance and aroma expression.

Stein
Recommended for this style

The sturdy German stein maintains temperature and keeps carbonation intact. Built for long, convivial drinking.

Store in a cool, dark place. Check the best-before date on the label for guidance.

Food Pairing

What to eat with Coors Pure

About Light Lager

Style guide · what to expect · how to find alternatives

What is a Light Lager?

Light Lager is a distinctive beer style with its own characteristic flavour, aroma and colour. Discover what makes it unique and find similar beers on hopIQ.

Finding a similar Light Lager

hopIQ matches by flavor profile — not just style label. A beer with the same clean, crisp, dry character as Coors Pure will score highly even if brewed in a different country or under a different sub-style name.

Other Light Lagers in hopIQ

WHERE TO BUY

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