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DirectoryNew Holland Brewing Company

New Holland Mad Hatter IPA

New Holland Brewing Company
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🌍 United States · American IPA · One of 326 American IPAs in hopIQ

West Michigan's everyday IPA. A session-strength IPA with citrus and tropical fruit, medium body and a clean bitter finish. Named for the Alice in Wonderland character — a little mad, a lot drinkable.

Flavor Profile

How this beer tastes, mapped across 48 flavour tags

hoppy
100%
citrusy
100%
clean
60%
fruity
60%
tropical
60%
refreshing
60%
bitter
60%
crisp
30%
light
30%
malty
30%
orange
30%
Explore all American IPA beers in hopIQ →New to American IPA? Read our guide →Compare with another beer →Browse United States beers →

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About American IPA

Style guide · what to expect · how to find alternatives

What is a American IPA?

IPAs are hop-forward ales with 5.5–7.5% ABV and IBU 40–70+. Bold hop aroma — citrus, tropical, resinous — with firm bitterness and a dry, clean finish.

Finding a similar American IPA

hopIQ matches by flavor profile — not just style label. A beer with the same hoppy, citrusy, clean character as New Holland Mad Hatter IPA will score highly even if brewed in a different country or under a different sub-style name.

Other American IPAs in hopIQ

Serve & Enjoy

How to get the most out of New Holland Mad Hatter IPA

Serve at 8–11°C
Refrigerate, then rest 2 min

Serve at 8–11°C for the best flavour balance and aroma expression.

Tulip glass
Recommended for this style

The curved shape concentrates hop aromas and supports a thick head. Essential for aromatic ales and IPAs where the nose is half the experience.

Store in a cool, dark place. Check the best-before date on the label for guidance.

Tasting Notes

AI-generated sensory profile for New Holland Mad Hatter IPA

Appearance

Mad Hatter presents a bright golden hue with excellent clarity and a light, delicate white head that dissipates gradually. The beer displays lively carbonation with a clean, inviting visual presentation typical of a well-crafted session IPA.

goldenclearbrightfine carbonation

Aroma

The nose leads with vibrant citrus and tropical fruit notes, complemented by a subtle floral character and underlying pine undertones. Malt provides a gentle grain backbone without overpowering the assertive hop aromatics that define this West Michigan IPA.

citrustropicalfloralpine

Taste

Entry is crisp and refreshing with immediate hoppy bitterness balanced by medium body and fruity complexity. The mid-palate develops citrus and tropical fruit flavors with clean grain notes, leading to a well-integrated bitter finish without harshness or astringency.

citrus-forwardhoppybalancedrefreshing

Finish

The finish is clean and crisp with a dry, lingering bitterness that encourages the next sip. Aftertaste remains pleasantly bitter without excessive pine or resinous character, making this exceptionally drinkable.

cleandrycrisp
78
hopIQ score
Aroma
77
Taste
79
Appearance
76
Finish
80
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Food Pairing

What to eat with New Holland Mad Hatter IPA

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