Assertively bitter and dry.
The grain stays in the background so every note the beer offers can come from the hops.
Tasting Notes
AI-generated sensory profile for New Holland Mad Hatter IPA
◎ Appearance
Mad Hatter presents a bright golden hue with excellent clarity and a light, delicate white head that dissipates gradually. The beer displays lively carbonation with a clean, inviting visual presentation typical of a well-crafted session IPA.
◌ Aroma
The nose leads with vibrant citrus and tropical fruit notes, complemented by a subtle floral character and underlying pine undertones. Malt provides a gentle grain backbone without overpowering the assertive hop aromatics that define this West Michigan IPA.
◐ Taste
Entry is crisp and refreshing with immediate hoppy bitterness balanced by medium body and fruity complexity. The mid-palate develops citrus and tropical fruit flavors with clean grain notes, leading to a well-integrated bitter finish without harshness or astringency.
◑ Finish
The finish is clean and crisp with a dry, lingering bitterness that encourages the next sip. Aftertaste remains pleasantly bitter without excessive pine or resinous character, making this exceptionally drinkable.
Serve & Enjoy
How to get the most out of New Holland Mad Hatter IPA
Serve at 8–11°C for the best flavour balance and aroma expression.
The curved shape concentrates hop aromas and supports a thick head. Essential for aromatic ales and IPAs where the nose is half the experience.
Store in a cool, dark place. Check the best-before date on the label for guidance.
Food Pairing
What to eat with New Holland Mad Hatter IPA
About American IPA
Style guide · what to expect · how to find alternatives
What is a American IPA?
IPAs are hop-forward ales with 5.5–7.5% ABV and IBU 40–70+. Bold hop aroma — citrus, tropical, resinous — with firm bitterness and a dry, clean finish.
Finding a similar American IPA
hopIQ matches by flavor profile — not just style label. A beer with the same hoppy, citrusy, clean character as New Holland Mad Hatter IPA will score highly even if brewed in a different country or under a different sub-style name.
Other American IPAs in hopIQ